We often think of skincare as a routine involving serums, sunscreens, and moisturisers. But what if the secret to healthier skin doesn’t start on your bathroom shelf, but in your wardrobe?

As temperatures rise and humidity peaks during the Indian summer and monsoon, dermatologists across the country are urging people to look beyond beauty products and reconsider the fabrics they wear every day. The wrong fabric, especially synthetic, can do more harm than we realise.

Synthetic fibres tend to trap heat and moisture, creating the perfect environment for skin irritation, rashes, body odor, and even fungal infections. This is especially problematic in areas like the underarms, back, or thighs, where clothing clings to the skin the most. According to dermatologists, choosing breathable and skin-compatible fabrics is not just a comfort decision, but a smart skincare choice.

A growing number of skin specialists are encouraging people to consider fabric as the first step in their skincare routine. Experts like Dr. Sanyogita Singh from Rajasthan, Dr. Geetika Srivastava and Dr. Anupriya Goel from New Delhi, Dr. Ekta Patel from Gujarat, Dr. Shailya Gupta and Dr. Shachi Jain from Maharashtra, and Dr. Kratika Mohan from Uttar Pradesh are speaking out about the connection between clothing and skin health.

So what should you look for in your clothing?

Choose fabrics that are breathable, gentle on the skin, and naturally sourced. Materials made from plant-based fibres tend to allow better airflow and reduce friction, helping your skin stay cool, dry, and irritation-free, even in the most humid conditions. These fabrics are also typically more biodegradable and sustainable, which makes them better for the planet too.

An easy way to identify such clothing while shopping is to look for the pink Liva tag. The tag signals that the garment is made from a fabric crafted to offer both comfort and skin-friendliness. Whether it’s your everyday kurta, a casual dress, or a workwear blouse, opting for clothing with the Liva tag can help ensure that what you wear supports, not sabotages, your skincare goals.

Skin health is not just about what you apply, but also what you wear. So the next time you’re refreshing your wardrobe, think beyond the cut and colour. Think about what your skin is touching all day long.

Real skincare doesn’t just sit on the skin. It surrounds it. 

Click here to shop skin-loving fashion